Xárene

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	<title>Xárene</title>
	<link>https://xarene.la</link>
	<description>Xárene</description>
	<pubDate>Mon, 27 Jan 2025 21:44:06 +0000</pubDate>
	<generator>https://xarene.la</generator>
	<language>en</language>
	
		
	<item>
		<title>RSS</title>
				
		<link>http://xarene.la/RSS</link>

		<comments></comments>

		<pubDate>Mon, 27 Jan 2025 21:44:06 +0000</pubDate>

		<dc:creator>Xárene</dc:creator>
		
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		<description>&#60;img width="864" height="864" width_o="864" height_o="864" src_o="https://cortex.persona.co/t/original/i/b9da9a56bb776d7920649b9be7c0ec31efb4682b79f646b25f113f1cfc2188d7/12x12-front.png" data-mid="1393866" border="0" data-scale="25"/&#62;
New work for Sister John Angela added to https://xarene.la/SJA</description>
		
		<excerpt>New work for Sister John Angela added to https://xarene.la/SJA</excerpt>

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	<item>
		<title>Exhibit</title>
				
		<link>http://xarene.la/Exhibit</link>

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		<pubDate>Mon, 03 Jan 2022 22:56:28 +0000</pubDate>

		<dc:creator>Xárene</dc:creator>
		
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		<description>
Selected
Published Books and Chapters


Contributing Author &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; 


Mapping of the 2009 Tehran Election Protests. Hypercities:
Thick Mapping in the Digital Humanities. Co-authored by Todd Presner, David
Shepard, and Yoh Kawano. metaLAB Projects, edited by Jeffrey Schnapp. Harvard
University Press. 2015.


Author &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; 


vE-jA: Art and Technology of Live Audio/Video. h4SF, San
Francisco. 2005


Selected Published Articles


Salton
Sea Revisited: An Aesthetic Study of Real-time Lapse


Leonardo
Journal of International Society for the Arts, Sciences and Technology. Vol.49,
No.2, MIT Press. 2016.


Salton
Sea Revisited: An Aesthetic Study of Real-time Lapse


Proceedings
of the IEEE VIS Arts Program. 2013.


Other
Earth


Leonardo Journal of International Society for the
Arts, Sciences and Technology; Vol.42, No.4, p. 368-69, MIT Press. 2009.


Selected
Invited Talks and Presentations


2020 &#38;nbsp;&#38;nbsp;&#38;nbsp; Towards a
philosophy of semantics for AI, Southern Utah University


2018 &#38;nbsp; &#38;nbsp; Towards a
philosophy of semantics for AI, Iceland Academy of Arts 


2018 &#38;nbsp; &#38;nbsp; AI and
Othering, Los Angeles, CA


2017 &#38;nbsp; &#38;nbsp; Towards a
philosophy of semantics for AI, KIST University


2017 &#38;nbsp; &#38;nbsp; Experiential
Technology Conference, San Francisco


2016 &#38;nbsp; &#38;nbsp; USC School
of Cinematic Arts


2010 &#38;nbsp; &#38;nbsp; Human
Document Project, KIST University


2008 &#38;nbsp; &#38;nbsp; ISEA, Singapore


Selected Screenings, Exhibits, and Invited
Artist Talks


2020 &#38;nbsp;&#38;nbsp;&#38;nbsp; Southern
Utah Museum of Art


2017 &#38;nbsp; &#38;nbsp; Walt Disney
Concert Hall, Los Angeles


2016 &#38;nbsp; &#38;nbsp; USC School
of Cinematic Arts


2015 &#38;nbsp; &#38;nbsp; Mengi,
Reykjavík, Iceland


2014 &#38;nbsp; &#38;nbsp; Materials
&#38;amp; Applications, Los Angeles


2013 &#38;nbsp; &#38;nbsp; IEEE VIS
Arts Program, Atlanta, Georgia


2012 &#38;nbsp; &#38;nbsp; First
Istanbul Design Biennial, Turkey


2012 &#38;nbsp; &#38;nbsp; Mutek, Montréal,
Canada


2011 &#38;nbsp; &#38;nbsp; Center for
Contemporary Art, Torun, Poland


2008 &#38;nbsp; &#38;nbsp; SIGGRAPH, BioLogic Art Gallery, New Orleans


Grants and Recognition


2020 &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Eccles
Visiting Scholar


2020 &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Grace
A. Tanner Center Artist in Residence Grant


2012-2013 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Robert
W. Deutsche Foundation Fellow


2013 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Westmont
Art Museum, Best in Show Grant


2013 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; University
of California Institute for Research in the Arts Grant


2012 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Istanbul
Center for Arts and Culture Grant


2012 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Interdisciplinary
Humanities Center Grant


2008 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Honolulu
Film Festival Gold Award of Excellence in Filmmaking


2008 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; School
of Arts and Architecture Commencement Talk


2008 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; UCLA
Graduate Recognition Award


1999-2000 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Women in Arts Scholarship


Teaching


2014-2017 &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Iceland
Academy of Art


&#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; MA
Design Studio instructor


2012-2014 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Otis
College of Art and Design


Body as Interface: a praxis course
focusing on the design of wearable technologies. (Arduino, Processing, and
MAX/MSP)Lecturer: Product Design HistoryLecturer: Aesthetics of Politics


2008-2013 &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; UCLA


History
of Media Arts


History
of Architectural TechnologiesHistory of Design from Industrial Revolution to WWII


Photography
workshop


Typography


Artist Residencies


2020 &#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Zuni Mountain Sanctuary, New Mexico


2020 &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Southern
Utah University


2015 &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Skaftafell,
Iceland


2013 &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; SÍM,
Iceland


2013 &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Skógar,
Iceland


2013 &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; NES, Iceland


Mentorships


August 1999 – December 1999&#38;nbsp; Murray &#38;amp; Associates Naval Architects and Marine Engineers


September 1998 – June &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; 1999&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; Chrysler Motors Concept Studio


September 1997 – June &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; 1998&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; General Motors Saturn Concept Studio</description>
		
		<excerpt>Selected Published Books and Chapters         Contributing Author &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;     Mapping of the 2009 Tehran Election Protests. Hypercities: Thick...</excerpt>

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		<title>Link</title>
				
		<link>http://xarene.la/Link</link>

		<comments></comments>

		<pubDate>Mon, 08 Nov 2021 23:28:23 +0000</pubDate>

		<dc:creator>Xárene</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">414642</guid>

		<description>


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

My clients say that I create elegant solutions to their branding dilemmas. I'm a far-future thinker and immediate problem-solver, and I specialize in making complex concepts accessible. Since 2015 I’ve given talks on augmented intelligence, artificial intelligence, and the ethics of technology. Let me help you craft technology philosophies that lead to good companies, good products, and good policies around technology. &#38;nbsp;

Let’s talk.

 Download what I developed for a client building an AI social platform to get an idea of how philosophy of technology can inform your company's positioning and product. 


Xárene Eskandar &#38;nbsp; /&#38;nbsp; &#38;nbsp;  &#38;nbsp;&#38;nbsp; /&#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; / &#38;nbsp; &#38;nbsp;  &#38;nbsp;&#38;nbsp; / &#38;nbsp; &#38;nbsp;  &#38;nbsp;&#38;nbsp; /&#38;nbsp; &#38;nbsp; ©&#38;nbsp;2002-2025&#38;nbsp; &#38;nbsp; / &#38;nbsp; pic by George Leite
</description>
		
		<excerpt>  My clients say that I create elegant solutions to their branding dilemmas. I'm a far-future thinker and immediate problem-solver, and I specialize in...</excerpt>

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	<item>
		<title>Logos</title>
				
		<link>http://xarene.la/Logos</link>

		<comments></comments>

		<pubDate>Tue, 13 Jul 2021 23:51:50 +0000</pubDate>

		<dc:creator>Xárene</dc:creator>
		
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		<description>
	&#38;nbsp; &#38;nbsp; &#60;img width="84" height="118" width_o="84" height_o="118" src_o="https://cortex.persona.co/t/original/i/ba36045fd0a1dff1efe9304ec646b714811f1b9d4dec40ac020986375245032d/Logo-DeepLiquid-02.png" data-mid="1137660" border="0" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="84" height="118" width_o="84" height_o="118" src_o="https://cortex.persona.co/t/original/i/3f23bf22f8304d9c6b5cf8cc90e97037459177bbc7bd3eeedb3c9a476abe4136/Logo-DeepLiquid-01.png" data-mid="1137659" border="0" /&#62;
	DeepLiquid, AI start-up, Tokyo, Japan

	&#60;img width="288" height="129" width_o="288" height_o="129" src_o="https://cortex.persona.co/t/original/i/7aac324760fa9053ff8338e693b75b09f5eda48ddf1b3c00a165572b426cecab/logo-02.png" data-mid="1137667" border="0" data-scale="40"/&#62;
	jardlög, environmental magazine, logo and naming concept (in Icelandic jardlog means both geologic layers of earth as well as layers of time), Reykjavík, Iceland

	&#60;img width="112" height="113" width_o="112" height_o="113" src_o="https://cortex.persona.co/t/original/i/d873c437ea3d14ea425a084fbf16a568c74c10358df9dd0026b2d7a61842e9cc/XE-LOGOS-03.png" data-mid="1137680" border="0" /&#62;
	tartist LA, patisserie, Los Angeles

	&#60;img width="396" height="231" width_o="396" height_o="231" src_o="https://cortex.persona.co/t/original/i/86beaa64b4431f8060247f652967368eb6bcb436d2debb742fab42efd351b8cf/yasmin-poppy-01-10.png" data-mid="1137684" border="0" data-scale="40"/&#62;
	MediaSensu, digital agency, Sao Paulo, Brazil

	&#60;img width="129" height="51" width_o="129" height_o="51" src_o="https://cortex.persona.co/t/original/i/b91fa14802cf0910292cdfbffdb7dc2216476b918a3994f42f4ae096385e7552/XE-LOGOS-10.png" data-mid="1137697" border="0" /&#62;
	B2Bid, government bid search, Washington DC

	&#60;img width="181" height="44" width_o="181" height_o="44" src_o="https://cortex.persona.co/t/original/i/d873c437ea3d14ea425a084fbf16a568c74c10358df9dd0026b2d7a61842e9cc/XE-LOGOS-06.png" data-mid="1137679" border="0" data-scale="40"/&#62;
	Daibi.io crypto wallet, exchange, and marketplace, Taipei, Taiwan
&#60;img width="337" height="83" width_o="337" height_o="83" src_o="https://cortex.persona.co/t/original/i/f458f2a3c6f12c6595a72df2f6b7d66f4cdd150dead6f54d6015439b5770c59a/XE-LOGOS-12.png" data-mid="1137677" border="0" data-scale="50"/&#62;Malado Charms, jewelry brand, Los Angeles
	&#60;img width="112" height="112" width_o="112" height_o="112" src_o="https://cortex.persona.co/t/original/i/5ef9114c3dbb72d1df10a7ca8779b34bfab3eb901f07546a1ef7c8a39f776fb7/XE-LOGOS-07.png" data-mid="1137683" border="0" /&#62;&#38;nbsp; &#38;nbsp; &#60;img width="311" height="42" width_o="311" height_o="42" src_o="https://cortex.persona.co/t/original/i/c04f5ea2b139ffd551ec226b2e0e3d1e2055a582e7005c7a3b21f2173e134127/XE-LOGOS-09.png" data-mid="1137673" border="0" data-scale="40"/&#62;

	Clocksmith, data vizualization software

	&#60;img width="94" height="50" width_o="94" height_o="50" src_o="https://cortex.persona.co/t/original/i/f3c33d38b5316fc374af47f25e89a867e467c064de6e3c2e5217738723dd16b4/XE-LOGOS-05.png" data-mid="1137672" border="0" /&#62;
	Machinic Phylum, AI startup, Tokyo, Japan

	&#60;img width="240" height="45" width_o="240" height_o="45" src_o="https://cortex.persona.co/t/original/i/8764b53d2f739b0e8d3e42f280e624c4f7dce792b30f8f4f357ff8d9bda67e7a/XE-LOGOS-04.png" data-mid="1137685" border="0" /&#62;
	Narrow Pacific, parent company to Daibi.io, Taipei, Taiwan

	&#60;img width="81" height="55" width_o="81" height_o="55" src_o="https://cortex.persona.co/t/original/i/5741bd6beeb0d3e1bd9e627037be793e261d39cc8c4a4ed29ca6b50fd7f155ad/XE-LOGOS-11.png" data-mid="1137676" border="0" /&#62;&#38;nbsp; &#38;nbsp; &#60;img width="66" height="66" width_o="66" height_o="66" src_o="https://cortex.persona.co/t/original/i/c19c450611d0fcbb9d53442f30086306cd753f2bbccd1584837efdd0e5758a86/XE-LOGOS-14.png" data-mid="1137678" border="0" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;
	Atr, perfumery

	&#60;img width="115" height="104" width_o="115" height_o="104" src_o="https://cortex.persona.co/t/original/i/7eb1b91884c1c7d940cd6ba5617bf88e8bc6a69da8a4a6a2dbeb0cab77bba445/XE-LOGOS-15.png" data-mid="1137674" border="0" data-scale="25"/&#62;
	Island within the island, location-specific food and beverage, Reykjavík, Iceland for international market

	&#60;img width="407" height="180" width_o="407" height_o="180" src_o="https://cortex.persona.co/t/original/i/f56dc7213edee3d9d86352e1b37a73ce9ad9d793bebf223d9d9b85d4f415f70c/180-fill-logo-wht-taglines.png" data-mid="1372567" border="0" data-scale="61"/&#62;
	Starling, association management software, Washington, DC
</description>
		
		<excerpt>&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 	DeepLiquid, AI start-up, Tokyo, Japan  	 	jardlög, environmental magazine, logo and naming concept (in Icelandic jardlog...</excerpt>

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	<item>
		<title>bitmarkbranding</title>
				
		<link>http://xarene.la/bitmarkbranding</link>

		<comments></comments>

		<pubDate>Thu, 20 May 2021 19:04:59 +0000</pubDate>

		<dc:creator>Xárene</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">405773</guid>

		<description>


Bitmark Inc., Senior Brand Designer, 2016-2018
Bitmark is a digital asset registry on the Bitmark blockchain lead by two US founders based in Taiwan. I was initially brought on as a consultant for the first phase of branding. During Phase 1, I established their positioning, did an audit of any available design systems, refreshed the existing logo for better proportion and lettering, and finally established branding and design guidelines. My contract was extended to Phase 2 for website, mobile, and web app design development, as well as cross-partnership branding, and finally Phase 3 for developing branded content both for internal marketing as well as partnerships and B2C.&#38;nbsp;


Bitmark wanted to be established as a lifestyle brand, offering products that allow the building of wealth through the ownership of one’s data.

Phase 1:In the first phase, after extensive internal research, interviews, and SWOT analysis, the company was positioned as ‘cleantech for the digital environment’ introducing the idea of registering our data in order to know what we own, in effect, cleaning up our digital detritus in order to see its value.
Positioning &#38;amp; Persona/ branding, creative direction, photography, and copywritingDesign Guidelines&#38;nbsp; (excerpt) /&#38;nbsp;print, web, and mobile guidelines for logo, color palette, usage, typefaces

 Phase 2:In the second phase I addressed the challenges of introducing a new concept of personal data registry, let alone the understanding of how the blockchain plays a role. I developed a design direction based on the user experience of simplicity and transparency in all aspects of the company’s products. This started with the website, where being the first point of interaction the users had an immediate experience of data ownership and of value creation of a digital assets.

Design Direction / mobile app, web app, App store, 3rd party widget


Phase 3:In the final phase I addressed the ‘lifestyle’ aspect. I placed the focus on wealth generation through data ownership and how one can fund one’s dreams by actively participating in the data economy. I used stories of achievements that were made possible by large funds and aligned Bitmark as the platform that enables one to achieve dreams with our own wealth built within the Bitmark product ecosystem. I also established their blog with a content roadmap, in addition to contributing to it. And finally, I worked with the CEO to help establish his personal brand.

Brand Campaign Print&#38;nbsp; (1 of 4) / design, copywriting

Brand Campaign Videos  / design, video editing, audio design
Clean Titles / established blog and long-term content planning (Offline)
Sean Moss Pultz / personal websiteSignificant achievement during my time at Bitmark:Sometime in late 2016, during long after-hours conversations with the CEO, when he asked ‘how do we make people understand digital data as valuable assets?’, what we came up with was from my perspective as an artist: Create editioned work and register it on the Bitmark blockchain then create a way for artists to buy, sell, and trade their digital art assets. The Bitmark team created the precursor to what we now know as the NFT market. Many will attest that Bitmark was their first introduction to NFTs as we rolled out to our UCLA network. This also lead to the creation of totemic.co for buying/selling/trading of digital trading cards. The original Bitmark art auction site and totemic.co are now offline. Feral File is the new product (I was not involved in this product).&#38;nbsp;
</description>
		
		<excerpt>    Bitmark Inc., Senior Brand Designer, 2016-2018 Bitmark is a digital asset registry on the Bitmark blockchain lead by two US founders based in Taiwan. I was...</excerpt>

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	<item>
		<title>X-Work-E</title>
				
		<link>http://xarene.la/X-Work-E</link>

		<comments></comments>

		<pubDate>Sun, 31 Jan 2021 06:55:57 +0000</pubDate>

		<dc:creator>Xárene</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">396994</guid>

		<description>
Mobile App / Figma
BitmarkApp store for Bitmark

Web App / Figma
BitmarkDaibi.io
Widgets / 
Bitmark

Website / Figma, CSSB2BidBitmark
tartist
Island Within the Island

Brand Campaign / Illustrator &#38;amp; InDesign, AfterEffects &#38;amp; PremiereBitmark: print (1 of 4) / video

Branding / Illustrator &#38;amp; Figma
Narrow Pacific
Daibi.ioBitmarkIsland Within the IslandtartistB2BidWoven

Photography / Himbrimi Gin
Tómas LemarquisIsland Within the IslandWoven
Dreki Blanco
 &#38;nbsp;&#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; / &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; / &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; / &#38;nbsp; &#38;nbsp;pic by George Leite</description>
		
		<excerpt>Mobile App / Figma BitmarkApp store for Bitmark  Web App / Figma BitmarkDaibi.io Widgets /  Bitmark  Website / Figma, CSSB2BidBitmark tartist Island Within the...</excerpt>

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		<title>Portfolio</title>
				
		<link>http://xarene.la/Portfolio</link>

		<comments></comments>

		<pubDate>Sun, 31 Jan 2021 06:08:11 +0000</pubDate>

		<dc:creator>Xárene</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">396987</guid>

		<description>


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
Artist website Current :Starling AMS Branding / starling-ams.com / branding and creative direction


2015 to 2023:Confidential Client Positioning&#38;nbsp;/ branding strategy&#38;nbsp;Bitmark Positioning / branding, creative direction, and copywriting
Bitmark Design Direction / mobile app, web app, App store, and 3rd party widgetBitmark Brand &#38;amp; Design Guidelines&#38;nbsp;

Bitmark Persona &#38;amp; Brand Campaign Print&#38;nbsp; (1 of 4) / design, copywriting 
Bitmark Brand Campaign Videos / design, video editing, audio design
Woven Positioning / woven.is / branding, creative direction, copywriting, and product namingNarrow Pacific and Daibi / logo design and design direction of parent company and web apps

B2Bid / logo design, marketing strategy, and communicationsMediaSensu / logo design, copywriting, and website
SimStim.io / design direction and website (defunct VR media start-up)
Tómas Lemarquis / photography for Dune actor lookbookNathan Hunt 
/ nathanhunt.la / website
Malado Charms / logo design and photographyHimbrimi Gin / photography2018-2020 :Machinic Phylum Inc. /&#38;nbsp; GIS SaaS platform for sustainable energy developmentFounder, Artificial Intelligence GIS start-up, Tokyo, Japan


Successfully led seed round of investment in
Japan and Hong Kong.Developed and led design and engineering teams
towards production of proof-of-concept and MVP.Developed initial engineering strategy for AI algorithm.Designed initial platform function and features.Developed strategy and sourced all data for AI training.Developed product-market fit and strategic partnerships within the
energy industry in Iceland and risk assessment industry in the US.

Self-directed 2010, 2014, 2016, 2018:
Dreki Blanco /&#38;nbsp; radillac.wtf / creative direction, photography, and sponsorship packageCompleted 17 off-road rallies, awarded 3 times, fully sponsored. I am both driver and team mechanic.
The Clocksmith’s Labyrinth /&#38;nbsp; untethered.one / Virtual Reality first-person game for childrenDevelopment for this game began in 2015 but when resolving the technical issues of the game space, it became evident that we were developing a scientific tool. It led to the founding of my company, Machinic Phylum Inc.


Island Within the Island /&#38;nbsp; islandwithin.is / creative direction, photography, and product designHigh-end novel seasonal products made in Iceland. US and Iceland markets sold-out in record time with 500x profit. 


tartist LA 
/ tartist.la / creative direction, business development, and product designThis was an art project that turned into one of the most successful patisseries in Los Angeles. I closed it due to time conflict with my doctoral studies.


 &#38;nbsp;&#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; / &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; / &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; / &#38;nbsp; &#38;nbsp;&#38;nbsp; pic by George Leite</description>
		
		<excerpt> Artist website Current :Starling AMS Branding / starling-ams.com / branding and creative direction           2015 to 2023:Confidential Client...</excerpt>

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		<title>Home Page</title>
				
		<link>http://xarene.la/Home-Page</link>

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		<pubDate>Wed, 02 Dec 2015 20:09:56 +0000</pubDate>

		<dc:creator>Xárene</dc:creator>
		
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Xárene Eskandar, PhD
My clients say that I create elegant solutions to their branding dilemmas. I'm a far-future thinker and immediate problem-solver, and I specialize in making complex concepts accessible. My methodology is grounded in the philosophy of technology and cognitive psychology and since 2015 I’ve given talks on augmented intelligence, artificial intelligence, and the ethics of technology.&#38;nbsp;

Let’s talk.

 I pioneered a new aesthetic of photography called time slice. It’s been published, awarded, and exhibited internationally. (2009-2010)

 During my doctoral research I developed a new methodology for environmental data visualization based on my time slice photography, called realtime lapse. (IEEE 2013) Based on my doctoral work, I founded a Tokyo-based artificial intelligence start-up, Machinic Phylum Inc., building a GIS SaaS platform for sustainable energy development. Always seeking investment. (2016)


 My first film&#38;nbsp;Driving at the speed of the Nordic sun premiered at Walt Disney Concert Hall Los Angeles. (2017). My next film is in development.
 A curated selection of my photography is for sale here.&#38;nbsp;
 My available artist books are not for sale here. Exhibition History 


Xárene Eskandar &#38;nbsp; /&#38;nbsp; &#38;nbsp;  &#38;nbsp;&#38;nbsp; /&#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp; /&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; / &#38;nbsp; &#38;nbsp;  &#38;nbsp;&#38;nbsp; / &#38;nbsp; &#38;nbsp;  &#38;nbsp;&#38;nbsp; /&#38;nbsp; &#38;nbsp; ©&#38;nbsp; 2002-2025&#38;nbsp; &#38;nbsp; / &#38;nbsp; pic by George Leite

&#60;img width="300" height="300" width_o="300" height_o="300" src_o="https://cortex.persona.co/t/original/i/da2fcb94cdb2c1df5f820350371338ced32be8146d547a81da7830d72fe38e40/icon.white.svg" data-mid="449061" border="0" data-scale="5"/&#62;
</description>
		
		<excerpt>Xárene Eskandar, PhD My clients say that I create elegant solutions to their branding dilemmas. I'm a far-future thinker and immediate problem-solver, and I...</excerpt>

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